On Monday, October 23, 2023, the global makeup community was met with unexpected news when the family of popular Brazilian influencer Juliana Rocha announced her death. The date of her passing has not been revealed.
Rocha, known for her expansive following on social media platforms such as Instagram and TikTok, had taken a mysterious two-month hiatus from posting on these platforms, causing widespread concern among her fans.
She accumulated over 186,000 followers on Instagram and an impressive 250,000 on TikTok and has been recognized for sharing makeup, fashion, nails, and hair care tutorials. A global audience widely embraced her posts.
Rocha’s last visible activity on social media was dated August 25. The prolonged silence caused speculation and concern among her followers. Her last video on TikTok was notably popular, garnering over 1.9 million views.
The shock of her death reverberated throughout the online community, and many sought answers to the cause of her untimely passing. Speculation began to circulate, with some suggesting that Rocha had been battling cancer. This theory was further fueled by a post from an individual claiming to be a friend of Rocha’s family, mentioning that she had been fighting leukemia. However, the family has released no official statement confirming or denying this idea.
Outside of her online presence, Rocha was known to enjoy rap music and was fond of the beautiful beaches in her Rio de Janeiro, Brazil, hometown.
Many in the beauty and makeup industry have also mourned Rocha’s passing. Collaborators and brands that had once worked with her expressed their condolences. Pink 21 Cosmetics, a brand that aligned with Rocha, expressed their sorrow and remarked on Rocha’s talent and dedication to her craft. They commented on how she had been “an incredible partner.”
In the days following the announcement, countless fans have taken to social media to pay tribute to Rocha. Their messages underscore the profound impact she had on their lives. Many recounted their hours watching her tutorials and credited her with helping them perfect various makeup techniques. While the cause of Rocha’s death remains unknown, her legacy as an enthusiastic and talented makeup influencer endures.
Rocha was buried on Tuesday, October 24th, 2023.