Prince Harry and Meghan Markle are poised to face a pivotal year in 2024, with their brand under intense scrutiny amidst various challenges in Hollywood.
A top PR expert, Mark Borkowski, has noted that Hollywood is reportedly growing tired of the couple, with their business ventures, including the termination of their lucrative Spotify deal, facing significant turbulence.
Despite these setbacks, Meghan Markle has signed with the top Hollywood talent agency WME, joining the ranks of prominent figures such as Dwayne Johnson, Adele, and Serena Williams. There are rumors that Meghan could make a comeback on platforms like Instagram or her blog, The Tig.
The Sussexes’ strained relationship with the Royal Family, particularly following the publication of Omid Scobie’s controversial book “Endgame,” continues to be a source of contention.
A seasoned crisis manager, Borkowski, has voiced concerns that something fundamental needs to change for Harry and Meghan. In a December 11, 2023 article, he shares that 2024 will be a decisive year for the couple, either marking a recovery and the adoption of a new positive tactic or potentially leading to the undoing of their brand. Borkowski emphasized that their current strategy is not yielding the desired results.
In addition, the couple’s reputation has taken a hit, with The Hollywood Reporter branding them as losers in their end-of-year summary. This branding came in the wake of criticisms directed at their Netflix documentary and podcast.
A United States pollster, James Johnson from JL Partners, indicated a decline in their popularity, with the American public favoring other members of the Royal Family over the Sussexes.
The Sussexes’ Archewell Foundation has also faced challenges, with a significant drop in funding and criticism over their perceived lack of commitment to charity work. Royal commentator Kinsey Schofield highlighted the issue, comparing their efforts unfavorably to those of other royals.
The criticism has been compounded by allegations that the couple is attempting to position themselves as an American Royal Family, a move that has not been well-received in the United States.