Barron Trump, the 19-year-old son of President Donald Trump and First Lady Melania Trump, is making headlines for following in his father’s entrepreneurial footsteps by venturing into the business world while studying at New York University.
The youngest Trump child recently became a partner in a new beverage company called Sollos Yerba Mate Inc., where he is listed as one of five directors. The company was incorporated in Delaware on December 3, 2025, and later registered in Florida in January 2026 at an address near the family’s Mar-a-Lago estate. Described as a “lifestyle beverage brand built around clean + functional ingredients,” the company boasts $1 million in capital raised through a private placement and focuses on yerba mate, a caffeinated herbal tea popular in South America.
This isn’t Barron’s first foray into the business realm. Last summer, on July 15, 2024, Barron and two business partners incorporated Trump, Fulcher & Roxburgh Capital Inc. in Wyoming. One of those partners, Cameron Roxburgh, is a high school classmate from the prestigious Oxbridge Academy in Palm Beach. Carter Fulcher, a luxury real estate expert with his own Idaho-based firm, rounded out the trio.
The partners filed to dissolve that company on November 14, 2024, just nine days after Donald Trump won the presidential election. Roxburgh told Newsweek they dissolved the company to avoid media attention following the election. However, in a later statement to Fox Business, Roxburgh clarified: “As of now, the company will not be relaunched.”
“Barron wants to follow in his dad’s footsteps,” a political source told PEOPLE.
The first son, who turns 20 next month, is currently enrolled at NYU—though his studies took an interesting turn for his sophomore year. After completing his freshman year at NYU’s Stern School of Business in Manhattan, Barron transferred to NYU’s D.C. campus in September 2025. The smaller campus, which accommodates up to 120 students, sits just blocks from the White House, where he now resides with his parents.
According to an insider close to the Trump family, Barron has already adopted an entrepreneurial mindset. “He is interested in business in general, developing properties, making money and being involved in successful projects,” the source shared with PEOPLE. “He has his own ideas and understands what people of his age are looking for.”
The young Trump’s business ambitions come as no surprise to those who watched him help with his father’s successful 2024 campaign. Barron played a pivotal role in connecting President Trump with younger voters, suggesting podcast appearances—including the influential Joe Rogan Experience—and digital media strategies that resonated with his generation. At a 2025 inauguration event, President Trump credited his son with suggesting the Rogan appearance, which reportedly helped secure victory.
Beyond the beverage venture, Barron is also listed as a co-founder of World Liberty Financial, the Trump family’s cryptocurrency enterprise. According to The New York Times, Steve Witkoff, a real estate investor with ties to the president, envisioned Barron’s involvement as a way to give him valuable business experience.
However, not everyone views Barron’s business ventures without concern. A political source noted that any business bearing the Trump name and operating in proximity to the White House carries inherent complications. The source warned that Barron’s ventures could become a conflict of interest for the president if not observed closely, as they will always “sell access” due to his family name and connection to the administration.
Barron is the youngest of President Trump’s five children. Donald Trump and his first wife, the late Ivana Trump—who died in July 2022—welcomed Donald Trump Jr. in December 1977, Ivanka Trump in October 1981, and Eric Trump in January 1984. With his second wife, Marla Maples, Trump had daughter Tiffany Trump in October 1993. Barron, born March 20, 2006, is Trump’s only child with Melania Trump.
Unlike his older siblings, who have been involved in the Trump Organization for years, Barron is charting his own path while still in college. Sources say First Lady Melania Trump will support her son’s entrepreneurial dreams while keeping her protective eye on him.
A social source explained that Melania will make herself available to Barron when he’s ready to make his business ideas a reality. “Kids start younger today to make money, and also to find and pursue what interests them career wise,” the source noted. “Melania will encourage this with warnings of being careful.”
Barron has not publicly commented on his business endeavors, maintaining the relatively low profile he has kept throughout his father’s political career. Despite being the son of a sitting president, he continues to attend classes at NYU’s D.C. campus while quietly building his business foundation—a teenage entrepreneur with the Trump name and a growing portfolio that spans beverages, real estate aspirations, and cryptocurrency.