Jennifer Aniston traded her usual role in front of the camera for a turn as hairstylist in a comedic advertisement for her haircare brand, with longtime friend and frequent co-star Jason Bateman as her unsuspecting client.
The video, posted online for LolaVie, Aniston’s haircare brand, shows Bateman arriving unexpectedly at the actress’s door, claiming he heard she was “doing hair now.” The actor said the internet told him Aniston was offering styling services.
The playful exchange between the two actors showcases their comfortable rapport built over years of working together. After Aniston agreed to style his hair, Bateman wasted no time making himself at home and voicing his complaints about the setup. He noted he did not have a smock and questioned her rates, suggesting they should be low. Aniston assured him that her services were free.
During the styling session, Aniston heaped praise on her friend’s locks, insisting that “his hair is envied by every man, really, that I know.” She described his hair as extraordinary and declared the experience a dream. The comment highlights an ongoing Hollywood fascination with hair, particularly significant given Aniston’s own iconic status in the beauty world.
The advertisement features several humorous moments typical of Bateman’s comedic timing, reminiscent of his role on Arrested Development. At one point, Bateman joked that he looked like Conan. After Aniston finished blow-drying his hair, she prompted him to acknowledge the results. Bateman declared he was LolaVie’d and camera ready, adding his signature closing by calling her Aunt Jen.
The Aunt Jen nickname reflects the deep personal connection between the two families. Bateman has described how his entire family, including his wife Amanda and his two daughters, maintains a close relationship with Aniston. He previously told InStyle in August 2025 that Aniston is almost closer to a co-mom with his wife and has been part of his daughters’ lives from the moment they were born.
Aniston captioned the video wondering who might be next for her hair services, drawing an immediate response from one of her current co-stars. Reese Witherspoon, who works with Aniston on The Morning Show, commented that she would like to book an appointment. The playful exchange suggests the promotional campaign may continue with other celebrity participants.
The collaboration between Aniston and Bateman comes as no surprise given their extensive history of working together on screen. The pair first appeared together in The Switch in 2010, followed by Horrible Bosses in 2011. They reunited for the Horrible Bosses sequel in 2014 and again for Office Christmas Party in 2016. Their repeated collaborations demonstrate a professional chemistry that translates well to both scripted comedies and promotional content.
The advertisement arrives shortly after Bateman faced backlash for his SmartLess podcast, where he questioned Charli XCX about not having kids. The light-hearted LolaVie video offers a contrast to that controversy, focusing instead on the genuine friendship between two Hollywood veterans.
Aniston’s involvement in the haircare industry carries particular weight given her own hair’s legendary status in popular culture. She became synonymous with the Rachel hairstyle during her years on Friends, a look that inspired countless salon requests throughout the 1990s and beyond. Interestingly, Aniston was not a fan of the Rachel hairstyle herself, despite its massive cultural impact.
The promotional strategy of featuring celebrity friends rather than traditional models or actors represents a savvy marketing approach for LolaVie. By showcasing authentic relationships and genuine interactions, the brand benefits from the credibility and likability both stars have built over decades in the entertainment industry. The humor feels natural rather than scripted, likely because Aniston and Bateman have established rhythms from their previous work together.
Both actors have maintained successful careers spanning multiple decades, with Bateman known for his work on Arrested Development and various film comedies, while Aniston continues to star in The Morning Show alongside Witherspoon. Their ability to poke fun at themselves and each other demonstrates the kind of comfort that comes from long-standing professional and personal relationships in Hollywood.
The video quickly garnered attention on social media, with fans appreciating the genuine friendship on display and the self-aware humor both actors brought to the promotional material. The casual setting and improvised feel of the content stands in contrast to more polished, traditional beauty advertisements, potentially making it more relatable to consumers.
As celebrity-backed beauty brands continue to proliferate in the marketplace, authenticity has become a key differentiator. Aniston’s approach with LolaVie, featuring real friends in genuinely amusing situations, may prove more effective than conventional advertising methods. The involvement of Bateman, with his everyman appeal despite his Hollywood status, helps ground the luxury beauty brand in accessibility and humor rather than aspirational glamour alone.
Sources:
http://www.msn.com/en-us/tv/news/jennifer-aniston-insists-jason-bateman-s-hair-is-envied-by-every-man-she-knows/ar-AA1VCPVK?apiversion=v2&domshim=1&noservercache=1&noservertelemetry=1&batchservertelemetry=1&renderwebcomponents=1&wcseo=1
https://www.rova.nz/articles/jennifer-aniston-styles-jason-batemans-hair-in-hilarious-video
https://www.aol.com/articles/jennifer-aniston-reveals-her-iconic-170751895.html